Art-Film Institution

A curated screening series of experimental short films, presented in a cinema setting. I coordinated with the participating artists to gather all the material we needed and built a single visual identity that ran across the project poster, individual film posters, social-media content, and digital assets.

Three screenings shown both online and in-gallery. I coordinated communications between the institution and Pro Helvetia, and produced the full visual suite — posters, social-media content, and digital assets for online channels.

Before launch, I built presentation materials used in business negotiations between the institution and Fosun Foundation. Once the partnership was set, I designed the club's launch identity — promotional posters, standard and gold membership cards, business cards, and informational flyers.

Video United is the institution's programme that partners with art galleries and institutions to promote video art. For its launch, I refreshed the WeChat mini-app's UI — redrew the section icons, rebuilt the home banner, added bilingual labels for an international audience, and reworked the information hierarchy so the main sections were easier to find and switch between. Beyond the launch, I handled ongoing content maintenance for the mini-app and the institution's website.