Centre for Experimental Film (CEF)

2020-2023    Graphic Design, Branding, UI Design

Branding, marketing material and SoMe design for Centre for Experimental Film (CEF), a platform dedicated to art film screening and study.

Future, Future - Young Artists' Experimental Film Project

This curated project presents a series of experimental film screenings in a cinema setting.

I coordinated with artists to gather all necessary information and crafted a cohesive visual identity for the event, including the project poster, individual film posters, social media content, and digital assets for online channels.

Invisible Migration - Swiss Artist Cinema

In collaboration with Pro Helvetia, this project features three screenings available both online and in-gallery.

I coordinated communications between partner institutions and created a cohesive visual suite, including posters, social media content, and digital assets for online channels.

CEF Art Club & Membership

The CEF Art Club is a collaboration between CEF and Fosun Foundation.

Prior to its launch, I developed presentation materials for business negotiations. During the establishment phase, I designed promotional posters, standard and gold membership cards, business cards, and informational flyers for the club’s initiation.


User Interface Adjustments

CEF Video United is a program by CEF that collaborates with art galleries and institutions to promote video art.

For its launch, I helped update the UI of CEF's mini program, provided translation support, and updated banners and icons to enhance the visibility and usability of its sections, ensuring a cohesive and engaging user experience.